We were (understandably) over the moon when PUMA invited Go Public to create a campaign for their retro chic PUMA Archive label. The brief was simple: introduce the brand to Hong Kong - oh, and do it with style.

Spontaneous. Different. Curious. The campaign would be as much about the folks who love and live the PUMA Archive mentality as it was about the brand itself. Show, don't tell as they say.

The centrepiece was a viral web platform for users to get their freak on and tell us their stories in 30 second spontaneous dance clips. This was reinforced with custom dance footage, massive accompanying billboard graphics, in-store POP material, old school vinyl coasters, and retro stickers of 1980's appliances.

By the way, it's our favourite pitch because we didn't end up getting the job. (We're still waiting to find out who got it.) But hey, at least we have some nice images to show for it.

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