We at Go Public were delighted to be invited by Cathay Pacific Holidays and New Media Group to develop a travel portal for their latest co-branded campaign. The site became one of the most comprehensive standalone sites in the region for a single campaign.

We developed a full customized content management system to handle the huge amounts of regularly updated text and image content. A system was created to display customized CX travel packages targeting the users on-site search behaviour.

Cathay Pacific is Hong Kong’s largest airline, servicing 120 destinations globally. New Media Group publishes 5 of the regions top selling weekly magazines, with a collective weekly readership of over 1.2 million in Hong Kong alone.

New Media Group has also used our services for some of their digital media products such as Weekend Weekly, New Monday, Economic Digest, Oriental Sunday, and Fashion & Beauty.